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<?php define( 'WORDADS_ROOT', dirname( __FILE__ ) ); define( 'WORDADS_BASENAME', plugin_basename( __FILE__ ) ); define( 'WORDADS_FILE_PATH', WORDADS_ROOT . '/' . basename( __FILE__ ) ); define( 'WORDADS_URL', plugins_url( '/', __FILE__ ) ); define( 'WORDADS_API_TEST_ID', '26942' ); define( 'WORDADS_API_TEST_ID2', '114160' ); require_once WORDADS_ROOT . '/php/widgets.php'; require_once WORDADS_ROOT . '/php/api.php'; require_once WORDADS_ROOT . '/php/cron.php'; class WordAds { public $params = null; public $ads = array(); /** * Array of supported ad types. * * @var array */ public static $ad_tag_ids = array( 'mrec' => array( 'tag' => '300x250_mediumrectangle', 'height' => '250', 'width' => '300', ), 'leaderboard' => array( 'tag' => '728x90_leaderboard', 'height' => '90', 'width' => '728', ), 'mobile_leaderboard' => array( 'tag' => '320x50_mobileleaderboard', 'height' => '50', 'width' => '320', ), 'wideskyscraper' => array( 'tag' => '160x600_wideskyscraper', 'height' => '600', 'width' => '160', ), ); /** * Mapping array of location slugs to placement ids * * @var array */ public static $ad_location_ids = array( 'top' => 110, 'belowpost' => 120, 'belowpost2' => 130, 'sidebar' => 140, 'widget' => 150, 'gutenberg' => 200, 'inline' => 310, 'inline-plugin' => 320, ); /** * Counter to enable unique, sequential section IDs for all amp-ad units * * @var int */ public static $amp_section_id = 1; /** * Checks for AMP support and returns true iff active & AMP request * * @return boolean True if supported AMP request * * @since 7.5.0 */ public static function is_amp() { return class_exists( 'Jetpack_AMP_Support' ) && Jetpack_AMP_Support::is_amp_request(); } /** * Increment the AMP section ID and return the value * * @return int */ public static function get_amp_section_id() { return self::$amp_section_id++; } public static $SOLO_UNIT_CSS = 'float:left;margin-right:5px;margin-top:0px;'; /** * Convenience function for grabbing options from params->options * * @param string $option the option to grab * @param mixed $default (optional) * @return option or $default if not set * * @since 4.5.0 */ function option( $option, $default = false ) { if ( ! isset( $this->params->options[ $option ] ) ) { return $default; } return $this->params->options[ $option ]; } /** * Returns the ad tag property array for supported ad types. * * @return array array with ad tags * * @since 7.1.0 */ function get_ad_tags() { return self::$ad_tag_ids; } /** * Returns the solo css for unit * * @return string the special css for solo units * * @since 7.1.0 */ function get_solo_unit_css() { return self::$SOLO_UNIT_CSS; } /** * Instantiate the plugin * * @since 4.5.0 */ function __construct() { add_action( 'wp', array( $this, 'init' ) ); add_action( 'rest_api_init', array( $this, 'init' ) ); } /** * Code to run on WordPress 'init' hook * * @since 4.5.0 */ function init() { require_once WORDADS_ROOT . '/php/params.php'; $this->params = new WordAds_Params(); if ( $this->should_bail() || self::is_infinite_scroll() ) { return; } if ( is_admin() ) { require_once WORDADS_ROOT . '/php/admin.php'; return; } $this->insert_adcode(); if ( '/ads.txt' === $_SERVER['REQUEST_URI'] ) { if ( false === ( $ads_txt_transient = get_transient( 'jetpack_ads_txt' ) ) ) { $ads_txt_transient = ! is_wp_error( WordAds_API::get_wordads_ads_txt() ) ? WordAds_API::get_wordads_ads_txt() : ''; set_transient( 'jetpack_ads_txt', $ads_txt_transient, DAY_IN_SECONDS ); } /** * Provide plugins a way of modifying the contents of the automatically-generated ads.txt file. * * @module wordads * * @since 6.1.0 * * @param string WordAds_API::get_wordads_ads_txt() The contents of the ads.txt file. */ $ads_txt_content = apply_filters( 'wordads_ads_txt', $ads_txt_transient ); http_response_code( 200 ); header( 'Content-Type: text/plain; charset=utf-8' ); echo esc_html( $ads_txt_content ); die(); } } /** * Check for Jetpack's The_Neverending_Home_Page and use got_infinity * * @return boolean true if load came from infinite scroll * * @since 4.5.0 */ public static function is_infinite_scroll() { return class_exists( 'The_Neverending_Home_Page' ) && The_Neverending_Home_Page::got_infinity(); } /** * Add the actions/filters to insert the ads. Checks for mobile or desktop. * * @since 4.5.0 */ private function insert_adcode() { add_filter( 'wp_resource_hints', array( $this, 'resource_hints' ), 10, 2 ); add_action( 'wp_head', array( $this, 'insert_head_meta' ), 20 ); add_action( 'wp_head', array( $this, 'insert_head_iponweb' ), 30 ); add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_scripts' ) ); add_filter( 'wordads_ads_txt', array( $this, 'insert_custom_adstxt' ) ); /** * Filters enabling ads in `the_content` filter * * @see https://jetpack.com/support/ads/ * * @module wordads * * @since 5.8.0 * * @param bool True to disable ads in `the_content` */ if ( ! apply_filters( 'wordads_content_disable', false ) ) { add_filter( 'the_content', array( $this, 'insert_ad' ) ); } /** * Filters enabling ads in `the_excerpt` filter * * @see https://jetpack.com/support/ads/ * * @module wordads * * @since 5.8.0 * * @param bool True to disable ads in `the_excerpt` */ if ( ! apply_filters( 'wordads_excerpt_disable', false ) ) { add_filter( 'the_excerpt', array( $this, 'insert_ad' ) ); } if ( $this->option( 'enable_header_ad', true ) ) { if ( self::is_amp() ) { add_filter( 'the_content', array( $this, 'insert_header_ad_amp' ) ); } else { switch ( get_stylesheet() ) { case 'twentyseventeen': case 'twentyfifteen': case 'twentyfourteen': add_action( 'wp_footer', array( $this, 'insert_header_ad_special' ) ); break; default: add_action( 'wp_head', array( $this, 'insert_header_ad' ), 100 ); break; } } } } /** * Register desktop scripts and styles * * @since 4.5.0 */ function enqueue_scripts() { wp_enqueue_style( 'wordads', WORDADS_URL . 'css/style.css', array(), '2015-12-18' ); } /** * Add the IPW resource hints * * @since 7.9 */ public function resource_hints( $hints, $relation_type ) { if ( 'dns-prefetch' === $relation_type ) { $hints[] = '//s.pubmine.com'; $hints[] = '//x.bidswitch.net'; $hints[] = '//static.criteo.net'; $hints[] = '//ib.adnxs.com'; $hints[] = '//aax.amazon-adsystem.com'; $hints[] = '//bidder.criteo.com'; $hints[] = '//cas.criteo.com'; $hints[] = '//gum.criteo.com'; $hints[] = '//ads.pubmatic.com'; $hints[] = '//gads.pubmatic.com'; $hints[] = '//tpc.googlesyndication.com'; $hints[] = '//ad.doubleclick.net'; $hints[] = '//googleads.g.doubleclick.net'; $hints[] = '//www.googletagservices.com'; $hints[] = '//cdn.switchadhub.com'; $hints[] = '//delivery.g.switchadhub.com'; $hints[] = '//delivery.swid.switchadhub.com'; } return $hints; } /** * IPONWEB metadata used by the various scripts * * @return [type] [description] */ function insert_head_meta() { if ( self::is_amp() ) { return; } $themename = esc_js( get_stylesheet() ); $pagetype = intval( $this->params->get_page_type_ipw() ); $data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : ''; $site_id = $this->params->blog_id; $consent = intval( isset( $_COOKIE['personalized-ads-consent'] ) ); echo <<<HTML <script$data_tags type="text/javascript"> var __ATA_PP = { pt: $pagetype, ht: 2, tn: '$themename', amp: false, siteid: $site_id, consent: $consent }; var __ATA = __ATA || {}; __ATA.cmd = __ATA.cmd || []; __ATA.criteo = __ATA.criteo || {}; __ATA.criteo.cmd = __ATA.criteo.cmd || []; </script> HTML; } /** * IPONWEB scripts in <head> * * @since 4.5.0 */ function insert_head_iponweb() { if ( self::is_amp() ) { return; } $data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : ''; echo <<<HTML <script$data_tags type="text/javascript"> (function(){var g=Date.now||function(){return+new Date};function h(a,b){a:{for(var c=a.length,d="string"==typeof a?a.split(""):a,e=0;e<c;e++)if(e in d&&b.call(void 0,d[e],e,a)){b=e;break a}b=-1}return 0>b?null:"string"==typeof a?a.charAt(b):a[b]};function k(a,b,c){c=null!=c?"="+encodeURIComponent(String(c)):"";if(b+=c){c=a.indexOf("#");0>c&&(c=a.length);var d=a.indexOf("?");if(0>d||d>c){d=c;var e=""}else e=a.substring(d+1,c);a=[a.substr(0,d),e,a.substr(c)];c=a[1];a[1]=b?c?c+"&"+b:b:c;a=a[0]+(a[1]?"?"+a[1]:"")+a[2]}return a};var l=0;function m(a,b){var c=document.createElement("script");c.src=a;c.onload=function(){b&&b(void 0)};c.onerror=function(){b("error")};a=document.getElementsByTagName("head");var d;a&&0!==a.length?d=a[0]:d=document.documentElement;d.appendChild(c)}function n(a){var b=void 0===b?document.cookie:b;return(b=h(b.split("; "),function(c){return-1!=c.indexOf(a+"=")}))?b.split("=")[1]:""}function p(a){return"string"==typeof a&&0<a.length} function r(a,b,c){b=void 0===b?"":b;c=void 0===c?".":c;var d=[];Object.keys(a).forEach(function(e){var f=a[e],q=typeof f;"object"==q&&null!=f||"function"==q?d.push(r(f,b+e+c)):null!==f&&void 0!==f&&(e=encodeURIComponent(b+e),d.push(e+"="+encodeURIComponent(f)))});return d.filter(p).join("&")}function t(a,b){a||((window.__ATA||{}).config=b.c,m(b.url))}var u=Math.floor(1E13*Math.random()),v=window.__ATA||{};window.__ATA=v;v.rid=u;v.createdAt=g();var w=window.__ATA||{},x="s.pubmine.com"; w&&w.serverDomain&&(x=w.serverDomain);var y="//"+x+"/conf",z=window.top===window,A=window.__ATA_PP&&window.__ATA_PP.gdpr_applies,B="boolean"===typeof A?Number(A):null,C=window.__ATA_PP||null,D=z?document.referrer?document.referrer:null:null,E=z?window.location.href:document.referrer?document.referrer:null,F,G=n("__ATA_tuuid");F=G?G:null;var H=window.innerWidth+"x"+window.innerHeight,I=n("usprivacy"),J=r({gdpr:B,pp:C,rid:u,src:D,ref:E,tuuid:F,vp:H,us_privacy:I?I:null},"","."); (function(a){var b=void 0===b?"cb":b;l++;var c="callback__"+g().toString(36)+"_"+l.toString(36);a=k(a,b,c);window[c]=function(d){t(void 0,d)};m(a,function(d){d&&t(d)})})(y+"?"+J);}).call(this); </script> HTML; } /** * Insert the ad onto the page * * @since 4.5.0 */ function insert_ad( $content ) { // Don't insert ads in feeds, or for anything but the main display. (This is required for compatibility with the Publicize module). if ( is_feed() || ! is_main_query() || ! in_the_loop() ) { return $content; } /** * Allow third-party tools to disable the display of in post ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the in post unit be disabled. Default to false. */ $disable = apply_filters( 'wordads_inpost_disable', false ); if ( ! $this->params->should_show() || $disable ) { return $content; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; return $content . $this->get_ad( 'belowpost', $ad_type ); } /** * Insert an inline ad into a post content * Used for rendering the `wordads` shortcode. * * @since 6.1.0 */ function insert_inline_ad( $content ) { // Ad JS won't work in XML feeds. if ( is_feed() ) { return $content; } /** * Allow third-party tools to disable the display of in post ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the in post unit be disabled. Default to false. */ $disable = apply_filters( 'wordads_inpost_disable', false ); if ( $disable ) { return $content; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; $content .= $this->get_ad( 'inline', $ad_type ); return $content; } /** * Inserts ad into header * * @since 4.5.0 */ function insert_header_ad() { /** * Allow third-party tools to disable the display of header ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the header unit be disabled. Default to false. */ if ( apply_filters( 'wordads_header_disable', false ) ) { return; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; echo $this->get_ad( 'top', $ad_type ); } /** * Special cases for inserting header unit via JS * * @since 4.5.0 */ function insert_header_ad_special() { /** * Allow third-party tools to disable the display of header ads. * * @module wordads * * @since 4.5.0 * * @param bool true Should the header unit be disabled. Default to false. */ if ( apply_filters( 'wordads_header_disable', false ) ) { return; } $selector = '#content'; switch ( get_stylesheet() ) { case 'twentyseventeen': $selector = '#content'; break; case 'twentyfifteen': $selector = '#main'; break; case 'twentyfourteen': $selector = 'article'; break; } $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; echo $this->get_ad( 'top', $ad_type ); if ( ! self::is_amp() ) { echo <<<HTML <script type="text/javascript"> (function ( selector ) { var main = document.querySelector( selector ); var headerAd = document.querySelector('.wpcnt-header'); if ( main ) { main.parentNode.insertBefore( headerAd, main ); } })( '$selector' ); </script> HTML; } } /** * Header unit for AMP * * @param string $content Content of the page. * * @since 7.5.0 */ public function insert_header_ad_amp( $content ) { $ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb'; if ( 'house' === $ad_type ) { return $content; } return $this->get_ad( 'top_amp', $ad_type ) . $content; } /** * Filter the latest ads.txt to include custom user entries. Strips any tags or whitespace. * * @param string $adstxt The ads.txt being filtered * @return string Filtered ads.txt with custom entries, if applicable * * @since 6.5.0 */ function insert_custom_adstxt( $adstxt ) { $custom_adstxt = trim( wp_strip_all_tags( $this->option( 'wordads_custom_adstxt' ) ) ); if ( $custom_adstxt ) { $adstxt .= "\n\n#Jetpack - User Custom Entries\n"; $adstxt .= $custom_adstxt . "\n"; } return $adstxt; } /** * Get the ad for the spot and type. * * @param string $spot top, side, inline, or belowpost * @param string $type iponweb or adsense */ function get_ad( $spot, $type = 'iponweb' ) { $snippet = ''; if ( 'iponweb' == $type ) { // Default to mrec $width = 300; $height = 250; $section_id = WORDADS_API_TEST_ID; $second_belowpost = ''; $snippet = ''; if ( 'top' == $spot ) { // mrec for mobile, leaderboard for desktop $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '2'; $width = $this->params->mobile_device ? 300 : 728; $height = $this->params->mobile_device ? 250 : 90; $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot ); } elseif ( 'belowpost' == $spot ) { $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '1'; $width = 300; $height = 250; $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, self::$SOLO_UNIT_CSS ); if ( $this->option( 'wordads_second_belowpost', true ) ) { $section_id2 = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID2 : $this->params->blog_id . '4'; $snippet .= $this->get_ad_snippet( $section_id2, $height, $width, $spot . '2', 'float:left;margin-top:0px;' ); } } elseif ( 'inline' === $spot ) { $section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '5'; $snippet = $this->get_ad_snippet( $section_id, $height, $width, $spot, self::$SOLO_UNIT_CSS ); } elseif ( 'top_amp' === $spot ) { // Ad unit which can safely be inserted below title, above content in a variety of themes. $width = $this->params->mobile_device ? 320 : 300; $height = $this->params->mobile_device ? 50 : 250; $snippet = $this->get_ad_snippet( null, $height, $width ); } } elseif ( 'house' == $type ) { $leaderboard = 'top' == $spot && ! $this->params->mobile_device; $snippet = $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' ); if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) { $snippet .= $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' ); } } return $this->get_ad_div( $spot, $snippet ); } /** * Returns the snippet to be inserted into the ad unit * * @param int $section_id * @param int $height * @param int $width * @param int $location * @param string $css * @return string * * @since 5.7 */ public function get_ad_snippet( $section_id, $height, $width, $location = '', $css = '' ) { $this->ads[] = array( 'location' => $location, 'width' => $width, 'height' => $height, ); if ( self::is_amp() ) { $height = esc_attr( $height + 15 ); // this will ensure enough padding for "Report this ad" $width = esc_attr( $width ); $amp_section_id = esc_attr( self::get_amp_section_id() ); $site_id = esc_attr( $this->params->blog_id ); return <<<HTML <amp-ad width="$width" height="$height" type="pubmine" data-siteid="$site_id" data-section="$amp_section_id"> </amp-ad> HTML; } $ad_number = count( $this->ads ) . '-' . uniqid(); $data_tags = $this->params->cloudflare ? ' data-cfasync="false"' : ''; $css = esc_attr( $css ); $loc_id = 100; if ( ! empty( self::$ad_location_ids[ $location ] ) ) { $loc_id = self::$ad_location_ids[ $location ]; } return <<<HTML <div style="padding-bottom:15px;width:{$width}px;height:{$height}px;$css"> <div id="atatags-{$ad_number}"> <script$data_tags type="text/javascript"> __ATA.cmd.push(function() { __ATA.initSlot('atatags-{$ad_number}', { collapseEmpty: 'before', sectionId: '{$section_id}', location: {$loc_id}, width: {$width}, height: {$height} }); }); </script> </div> </div> HTML; } /** * Returns the complete ad div with snippet to be inserted into the page * * @param string $spot top, side, inline, or belowpost. * @param string $snippet The snippet to insert into the div. * @param array $css_classes CSS classes. * @return string The supporting ad unit div. * * @since 7.1 */ function get_ad_div( $spot, $snippet, array $css_classes = array() ) { if ( empty( $css_classes ) ) { $css_classes = array(); } $css_classes[] = 'wpcnt'; if ( 'top' == $spot ) { $css_classes[] = 'wpcnt-header'; } $spot = esc_attr( $spot ); $classes = esc_attr( implode( ' ', $css_classes ) ); $about = esc_html__( 'Advertisements', 'jetpack' ); return <<<HTML <div class="$classes"> <div class="wpa"> <span class="wpa-about">$about</span> <div class="u $spot"> $snippet </div> </div> </div> HTML; } /** * Check the reasons to bail before we attempt to insert ads. * * @return true if we should bail (don't insert ads) * * @since 4.5.0 */ public function should_bail() { return ! $this->option( 'wordads_approved' ) || (bool) $this->option( 'wordads_unsafe' ); } /** * Returns markup for HTML5 house ad base on unit * * @param string $unit mrec, widesky, or leaderboard * @return string markup for HTML5 house ad * * @since 4.7.0 */ public function get_house_ad( $unit = 'mrec' ) { switch ( $unit ) { case 'widesky': $width = 160; $height = 600; break; case 'leaderboard': $width = 728; $height = 90; break; case 'mrec': default: $width = 300; $height = 250; break; } return <<<HTML <iframe src="https://s0.wp.com/wp-content/blog-plugins/wordads/house/html5/$unit/index.html" width="$width" height="$height" frameborder="0" scrolling="no" marginheight="0" marginwidth="0"> </iframe> HTML; } /** * Activation hook actions * * @since 4.5.0 */ public static function activate() { WordAds_API::update_wordads_status_from_api(); } } add_action( 'jetpack_activate_module_wordads', array( 'WordAds', 'activate' ) ); add_action( 'jetpack_activate_module_wordads', array( 'WordAds_Cron', 'activate' ) ); add_action( 'jetpack_deactivate_module_wordads', array( 'WordAds_Cron', 'deactivate' ) ); global $wordads; $wordads = new WordAds();
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